PanBiscò, between tradition and sustainability

The story of PanBiscò begins in the past, from the extraordinary tale of a man who decides to work in the baking business at a very young age. With passion and experience, pride in the land to which they belong, solid values handed down over time but also vision, attention to market trends and consumer tastes.

PanBiscò is a business where authentic values such as family and respect for the consumer are unquestionable cornerstones. Luigi Picerno runs the company with the support of his three sons (Stella, Nicola and Rossana), his wife Maria and a team of excellent workers, constantly experimenting and inventing new and tasty products starting with bread. Last, in chronological order, the Bruschetta di Altamura®, an innovative, good and ready-to-eat product, and the Crostini Tozzapane®, a tasty and healthy snack, suitable for eating out and very versatile in the kitchen.

One company a thousand ideas! Not only the goodness of the food and the quality of the selected raw materials, but also attention to the territory and investment in the pivotal sectors for the growth of the Murgia area such as culture, tourism, sports and youth.

The staple of Luigi Picerno, for all Gino, is to believe in the potential of our land by doing his part. In his second term at the helm of the Consortium for the Enhancement and Protection of Altamura Bread, in recent years he has sought to set out on a path of growth with the aim of increasing awareness of Altamura Bread in every corner of our country.

“Bread represents our identity, our essence”
, these are his recurring words. The same raw materials and native durum wheat varieties grown on the Murgia plateau are used. The preparation of the bread sees the repetition of the same processing steps every day, first entrusted to women and now to Altamura’s master bakers. There is a great responsibility to protect this product that our ancestors handed down to us.

Picerno’s big dream is to erect a monument to Altamura Bread and its bakers to be placed at a strategic point in the city. To welcome visitors to the city and thus be recognizable by all as an area that symbolizes tradition and quality in baking.

A company that believes in this land and knows that it is our responsibility to protect and preserve the environment and nature that hosts us, where sustainability is a genuine value that must be translated into deeds and not just words. And it is thanks to the willingness to experiment and invent new products that take into account the needs of today’s consumer, without neglecting the selection of raw materials strictly from the area, that the Murgia economy is helped and health is safeguarded.

It is right, therefore, to select the best that the Murgia land offers us to deserve the trust of those who choose PanBiscò every day because they proudly work to promote the area and put into each product all the goodness handed down over time by our ancestors.

It was 1979 when Luigi Picerno lost his father Nicola, and this sudden loss left an unbridgeable void in the entire family but also the immense legacy of his teachings.

Luigi never forgot a symbolic phrase repeated by his father like a mantra and which will accompany him on his path of personal and professional growth: “bread is everything, bread is life.”

What Papa Nicholas wanted to say was something very profound, the result of the scars he carried inside, a veteran of a past in which the main meal was often a simple piece of bread. Luigi Picerno decided, partly for this reason, to devote time and energy to the world of bread making, with the knowledge that bread is a precious commodity that must preserve its authenticity in full respect of tradition.

Lest we forget our firm roots, with an eye on a bright future.

The evolution of a brand, synonymous of quality


“Quality is a family affair” is not only our slogan, but also our company philosophy, achieving day after day an always authentic and genuine taste that we impart to our products, carefully selecting only the best ingredients and the right production processes to always obtain fragrant and flavorful products.

Competition and Market Authority

Pane di Altamura DOP Consortium